The Time of Your Life with TAG Heuer This Summer

The Time of Your Life with TAG Heuer This Summer

Founded in 1860 by Eduord Heuer, like the Rolex Watches, Michael Kors Watches, TAG Heuer has been at the forefront of pioneering Swiss watches for 150 years. It looks set to continue setting the standard for precision timepieces with some exciting prospects over the coming summer.

Ever since announcing the world's first automobile dashboard clock in 1911, years after the first TAG Heuer chronographs were developed back in 1882, TAG Heuer has prominently been associated with the world of auto racing and motor sport. Its watches have frequently dressed icons of the sport, crossing over into Hollywood when silver screen star Steve McQueen donned the TAG Heuer Monaco in the classic 1970 car-racing film Le Mans.

Now, as the 2010 Formula 1 World Championship gets into fifth gear, fans of motor racing and the TAG brand will be happy to discover that two of the sport's brightest stars are the new face of the TAG Heuer Carrera range.

Both Jenson Button and Lewis Hamilton, former F1 World Champions and now fighting side by side as teammates and rivals, were recently announced as TAG Heuer Official Brand Ambassadors. Both are members of the Vodafone McLaren Mercedes team and the UK's brightest F1 hopes, bringing their esteem and precision skills to a watch manufacturing brand that is equally prestigious and renowned for its timekeeping accuracy.

The Tag Heuer Carrera Watches line represents the best in Swiss automatic watch movements, perfect for the track and ideally suited to men who never refuse a challenge.

With both Button and Hamilton on board, TAG Heuer look set to continue their long run of providing watch wearers with the most innovative and prestigious models on the market.